It may appear that Brick-and-Mortar stores are diminishing after online business growth
post COVID-19 situation. Is it true?
The fact is we need more stores today than ever before. Not just for selling
merchandise but to provide in-person digital experience using innovation, intelligence
and modern technology for better interaction.
Here are some of the latest trends related to the Brick-and-Mortar stores that
helped in improving customer experience:
Home Depot offers kids-friendly workshops that walk parents and
children through small craft projects.
Customers can create customized designs before making a purchase in
Nike’s stores.
Digital signage in the physical store provides up-to-date
information such as product availability, price comparison, queue
position, etc.,
Customers can use the virtual reality apps to explore the product
before the purchase.
Even Direct-to-consumer (DTC) digital brands have started
opening physical locations.
New customer focused services such as Sephora’s makeup tutorials,
are useful for better human connection experience.
Physical store is also helping the sellers to implement Buy Online,
Pick up In-Store
Summary:
Instore digitization is paramount in helping increase the bottom line for
retail.
