March 24, 2022
Why should Retailers focus on BOPIS?
Increasing popularity of digital shopping has led to click-and-collect sales doubling in 2020.
Click-and-collect, which is also referred to as BOPIS (Buy Online, pick up In Store) will sustain double-digit growth rates through 2024, as per Business Insider’s analysis.
BOPIS provides the convenience of online shopping with the efficiency of same-day delivery for consumers. BOPIS is more critical for small to midsize physical stores to help expand their footprint and compete with larger retailers.
Why are consumers opting for BOPIS?
- Faster delivery due to picking up in store option
- No shipping cost hence cost savings
- Ability to see the products in advance
- Convenience and increased confidence
- Avoiding discrepancy of deliveries
- Option of immediate return if needed
What should retailers do to have a successful BOPIS model?
- Better inventory management such as up-to-date and consolidated inventory data across all channels including physical store
- Efficient ecommerce and fulfillment applications to support BOPIS features
- Easy to locate, easy to use and a designated pick area in stores for customer satisfaction
- Awareness and training for the store employees
References:
Business insider, Signifyd
