Why should Retailers focus on BOPIS?
BOPIS provides the convenience of online shopping with the efficiency of same-day delivery for consumers. BOPIS is more critical for small to midsize physical stores to help expand their footprint and compete with larger retailers.
Why are consumers opting for BOPIS?
- Faster delivery due to picking up in store option
- No shipping cost hence cost savings
- Ability to see the products in advance
- Convenience and increased confidence
- Avoiding discrepancy of deliveries
- Option of immediate return if needed
- Better inventory management such as up-to-date and consolidated inventory data across all channels including physical store
- Efficient ecommerce and fulfillment applications to support BOPIS features
- Easy to locate, easy to use and a designated pick area in stores for customer satisfaction
- Awareness and training for the store employees
Business insider, Signifyd, Photo by Connor Danylenko