Here’s one way of retaining your digital customer?
For online retailers, subscription services provide customer retention, predictable revenue, and opportunity to use up-selling and cross-selling creating trust & loyalty with the brand that equates to high retention rates.
Research also quotes over 50% of ecommerce service subscribers have more than one active subscription.
Even though Retailers spend enormous money on customer acquisition, as per the research data, only 14.77% of all eCommerce customers are returning shoppers.
The Subscription Trade Association (SUBTA) predicts that by 2023, 75% of direct-to-consumer brands will offer subscription services.
Hence, Retailers should consider adding subscription services to their strategy to get all the above benefits.