Increasing popularity of digital shopping has led to click-and-collect sales doubling in 2020.
Click-and-collect, which is also referred to as BOPIS (Buy Online, pick up In Store) will sustain
double-digit growth rates through 2024, as per Business Insider’s analysis.
BOPIS provides the convenience of online shopping with the efficiency of same-day delivery for
consumers. BOPIS is more critical for small to midsize physical stores to help expand their
footprint and compete with larger retailers.
Why are consumers opting for BOPIS?
Faster delivery due to picking up in store option
No shipping cost hence cost savings
Ability to see the products in advance
Convenience and increased confidence
Avoiding discrepancy of deliveries
Option of immediate return if needed
What should retailers do to have a successful BOPIS model?
Better inventory management such as up-to-date and consolidated inventory data across all channels including physical store
Efficient ecommerce and fulfillment applications to support BOPIS features
Easy to locate, easy to use and a designated pick area in stores for customer satisfaction
