Are you ready to implement this fast-growing technology trend to help grow your digital business
Augmented Reality (AR) is one of the fastest growing technologies that brings digital into the real world.
Imagine you are sitting at home trying to decide what kind of eyewear to buy. By taking an image of your face using the AR implementation, you can view your own image with different eyewear frames available online including views of different angles. All this without leaving your home.
AR implementation provides instore experience online allowing customers to make accurate buying decisions.
Other eCommerce AR implementations include:
Projecting footwear image onto the customer’s feet to try at home
Make suggestions to see how home furniture will look and fit in their space, color, compatibility with existing items etc.,
Allowing customers to see how a paint color looks in a room with the help of light, objects, shadows, location, available space and other parameters
Data from eCom Dash shows
61% of online shoppers prefer making purchases on sites that offer AR
49% say that they are willing to pay more for a product if they are allowed to preview in AR
45% think that AR features save time spent on decision making
As per data from Statista, the AR market is projected to be worth over $18 billion in 2023 from $1.8 billion in 2018.
In Summary, AR improves brand awareness, increase sales, reduces returns for the Retailers and helps customers make right buying decisions.
