Consumer brands have always had to balance direct to consumer (D2C) eCommerce sales with the relationships they have with their retailer partners.
On the one hand, retailers have a built in audience for their products and have long been a beneficial part of the commerce chain. On the other hand, retailers are increasingly offering private label products and brands that compete for your customers.
The balancing act is a difficult one.
Tejas Software believes you have two choices with your site: 1) sell product, and 2) educate shoppers about your products. If your strategy is to sell products, then we can recommend a strategy and eCommerce platform that will help you create sales. If your goal is to educate shoppers and let your retailer partners sell your products, then we can suggest a solution that accomplishes your goals.
Tejas can also help you manage your sales on third-party retailer sites like Overstock®, Amazon®, Buy.com®, NewEgg®, eBay® and more.
Wherever you sell, Tejas enables commerce, everywhere.